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AI & ML that powers Amazon GO, Prime, and Video

The practical application of artificial intelligence (AI) and machine learning (ML) helps Amazon deliver innovative customer experiences like Amazon Go, Amazon Prime next-day delivery, and personalized Amazon Video recommendations. These innovations delight customers and increase the value they get from Amazon. Amazon continues to look for ways to deliver better services, and sees AI/ML as a foundational enabler toward innovating at speed and scale to meet its evolving customer needs. “How will we use machine learning?” is a common question Amazon teams across business lines and functions ask themselves in order to identify and experiment with new opportunities to deliver ML-enabled products and services. This session, targeted for senior business and technology decision makers, outlines the approach Amazon.com takes to build and scale ML-enabled innovations across all operational areas and create new opportunities to delight customers. Sharing specific examples from Amazon’s consumer/retail and other businesses, we explain how AI/ML helps Amazon raise the bar on customer experience, while improving efficiency, increasing speed, and lowering cost. We also share the lessons the Amazon teams have learned across the cultural, process and technical aspects of building and scaling ML capabilities across the organization.