Changing the rules of the game
Developments in live sport are driving innovation across Media and Entertainment, with M&E companies reinventing the way they create, deliver, and monetise content. Sports organisations on the other hand, are innovating to connect with the fan base, using data to deliver personalised experiences and to understand and increase performance of their athletes. Almost always, sports is about competing to win, but whether you win or you don’t, you need to learn from the experience. In this session, AWS Sports lead Paul Devlin takes us through a journey of innovation and iteration shared by F1, NFL, Swimming Australia and many more world class organisations.