Issue link: https://enterprise-resources.awscloud.com/i/1528737
Page 1 Transcript Transcript Data-driven culture: Shaping CPG organisations for a high-performance future I N D U S T R Y E D I T I O N GFX: [AWS LOGO] EXECLEADERS MIRIAM McLEMORE: Consumer packaged goods companies in this era of disruption, in changing consumer demand, and a world of dramatic technological change we have leaders that have a lot of work to do in order to stay competitive, build resilience, and enable ongoing innovation. Many consumer product companies that we are working for are demonstrating what it means to be a high performer in this environment. Hello, my name is Miriam McLemore. I'm an Enterprise Strategist at AWS. And joining me is my colleague Arvind Mathur who is also a Director of Enterprise Strategy at AWS. GFX: MIRIAM McLEMORE DIRECTOR, ENTERPRISE STRATEGY, AWS GFX: ARVIND MATHUR DIRECTOR, ENTERPRISE STRATEGY, AWS MIRIAM McLEMORE: Welcome. ARVIND MATHUR: Thank you Miriam. MIRIAM McLEMORE: Could you share a little bit about your background? ARVIND MATHUR: Yeah sure. So I've been with AWS just six months now. But before that I have 28 years in the industry. Most of that in CPG. Ah I was last with Kellogg's as the CIO for this region. Ah and then before that I worked 20 years at Procter and Gamble. MIRIAM McLEMORE: Wow. So I challenge you on the number of years. I also have a background in CPG. 26 years at the Coca-Cola Company. And now I've been with AWS for seven. And so our conversation today is really about consumer products and this world that we all find ourselves in of huge advances in technology. But also rising customer expectations. Can you talk a little bit about your conversations as you've come into AWS and your experience previously with this expectation that customers have and how CPG companies are responding? ARVIND MATHUR: Yeah Miriam it's awesome to chat with you about our shared passion in this industry. And I've just seen this over time now, that the pace of change of what consumers expect from CPG companies is just accelerating. Right. At the start of my career I knew we would create brands and have them in the market for years on end. MIRIAM McLEMORE: Yep. ARVIND MATHUR: But now literally on a quarterly basis the trends are shifting. And companies, both Kellogg's and P and G before that, I've seen having to respond to that. The market's evolving, consumer trends and then responding to that is a whole network of newer, fresher companies that are spotting these trends and figuring out products and solutions that meet those customer benefits better and better. So it's a much more dynamic world. It was always a fast moving industry. It's moving much faster now. MIRIAM McLEMORE: Yeah just the breadth of product choice. As you walk into stores pretty much anywhere in the world. Right. From a beverage background, the choice of beverages, of all flavours, even beer. You know I was, I grew up enjoying a beer. Now beer comes in all sorts of flavours. Right. Teas, all sorts of flavours. Waters, all sorts of flavours. So that unique consumer expectation.