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Page 4 Transcript MIRIAM McLEMORE: Yep. ARVIND MATHUR: Of course it depends a lot on the data that we have in organisations. But what are some trends you are seeing? MIRIAM McLEMORE: Well you know gen AI has of course been the buzz word for the last mm coming on two years now. But it actually, AI, ML, and using data for predictive analytics is something we've been doing, certainly we've been doing at Amazon, for a very long time and so sometimes I think we overhype the new capability but it is incredible that now you can take these complex inputs and create complex outputs. And so that's the change and the opportunity in front of organisations to use more insight, more data, to create a more compelling value proposition to their customers. And you know I'm starting to see companies not just do productivity, not just do chatbots, but take their catalogue of products, ingest that into a gen AI engine, and drive insights, drive unique shopping experiences for their customers and consumers. Have you seen some? ARVIND MATHUR: Absolutely. In fact, although you said productivity is kind of base, I do believe there's a tremendous opportunity even just because if you look at most CPG companies they're essentially, if you look at technology enabling the business process, they're largely a few big packets offered. MIRIAM McLEMORE: Yep. ARVIND MATHUR: But there's a huge gap in between that. Right. A lot of work still happens on Excel and email. Truly believe that if you combine what gen AI can do in terms of building software as well as understanding extracting data and taking action with that, I believe, you know again we were talking about high performing organisations, there is a lot of effort that is spent by CPG companies in just keeping the business running, and I believe there's going to be tremendous impact on productivity and efficiency of core businesses by leveraging generative AI, automated far more part of the business than used to happen. But to your point it's not just there it's also in new spaces, including spotting trends, understanding what's happening in the market, what are consumers saying, where is their interest moving. MIRIAM McLEMORE: Right. ARVIND MATHUR: And giving an earlier warning or opportunity signal so that the innovation process can intercept that and meet those needs far better. So I think this is just a huge opportunity for the industry. MIRIAM McLEMORE: And I love your point about signalling. Right. That's what it's about today. It's getting those signals and actually having the ability to read the signals. And having a culture that listens to the data, where we innovate based on data opportunities, that's what I think about becoming a high performance organisation means in today's world. ARVIND MATHUR: I think a really important point ah and while I think the piece which I'm super excited about is that it's always been in the consumer products industry. I think what this is doing is it's even more so shifting the focus to the consumer. MIRIAM McLEMORE: Yes. ARVIND MATHUR: And there's a lot more interest to pick up those signals and understand what new segments, what new benefits are relevant. And I see companies moving faster to take advantage of those opportunities. MIRIAM McLEMORE: I loved that and Arvind thank you for your time. And we want to thank you also for your time in listening to this focus on consumer packaged goods. Certainly at Amazon we believe in focusing on the customer and enabling that level of innovation, using technology, using data, to drive better outcomes. Thank you. ARVIND MATHUR: Thank you. GFX: [AWS LOGO] EXECLEADERS

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