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From Contact Center Operator to Brand Ambassador

Most of us can relate to the frustration a caller experiences with disproportionately long phone cues, and the need to repeat personal details time and again when seeking customer support to resolve a product or service issue. For customer service operators, the experience can be equally challenging. That’s why Amazon.com decided to build Amazon Connect. Now serving millions of people daily, and ensuring personalised, dynamic, and positive customer experiences for all, operators have been relieved of repetitive and simple tasks so they can focus on solving complex problems for customers. By doing this, they have become true brand ambassadors for Amazon.