AXA Moves from Payer to Partner

Worldwide leader in insurance, AXA, has reimagined customer service by harnessing deep customer insights using data and analytics. Present for more than 35 years, in a business that now spans 60 countries and 100 million clients, AXA has built a ‘Customer Sentiment Analysis Tool’ that puts individual and up-to-the-minute customer information in the hands of those who need it most – its frontline staff - to ensure customer service is informed and proactive. This industry-leading solution fulfils AXA’s chief ambition to move from being a ‘payer’ to a ‘partner’ of its customers, by predicting their needs in real time.