Driving change from the top down

When it comes to digital transformation, every enterprise is different. There is often a change agent with a vision, a knowledge of good practices, a sense of urgency, and the energy to battle impediments. The change agent may be anywhere in the organisational structure: high, low, or—in a typical scenario—somewhere in middle management. AWS Enterprise Strategist Mark Schwartz discusses why change that is driven from the top of the organisation is a particular type of change requiring a particular approach.