AWS Digital Innovation helps launch the inaugural SXSW Sydney

Discover how SXSW Sydney, TEG, and Amazon Web Services collaborated to launch the inaugural SXSW Sydney in 2023 and evolve it in 2024, bringing a bold strategic vision to life. In this video, you’ll hear from Geoff Jones - CEO of TEG; Colin Daniels - Managing Director of SXSW Sydney; Louise Stigwood - Director of Industry at AWS; Nick Braddy - Senior Account Lead for TEG and Ben Moir - Innovation Lead at AWS. Learn how this partnership leveraged Amazon's unique culture and mechanisms for innovation to work backwards from customer needs, shaping the future of this global event. Get a behind-the-scenes look at how cross-functional collaboration created an unforgettable experience that paves the way for future success.